Sensual Purity is the design philosophy of Mercedes-Benz, a philosophy that explores the dipolarity between intelligence and emotion. This design philosophy celebrates the creation of design and spaces with unmatched aesthetics that can be felt and lived before being visualized or perceived. The concept of Sensual Purity unifies rational intelligent design with emotional hues, delivering a pure and simplistic form of beauty that is simultaneously stunning and spectacular. Mercedes-Benz Places | Binghatti explores the creation of concepts that are from tomorrow. In line with our philosophy of Sensual Purity, we created spectacular proportions that combine beauty and efficiency.

A captivating city, where all becomes possible – a place where imagination becomes reality. With its perpetual growth and opportunities, Dubai is one of the most enthralling cities in the world. As the city continues to explore the unfathomable possibilities of the future, Dubai has become the birthplace for Mercedes-Benz Places | Binghatti – an icon born from tomorrow. Mercedes-Benz Places | Binghatti embodies the spirit of an icon that is quintessentially brilliant: an archetype of outstanding design. The deeply rooted design philosophy that shapes the hyper-tower harmonizes with its recognizable design DNA of Sensual Purity, making it unmistakably iconic.